SIIMA 2021 – The biggest and the most successful award event south Indian cinema has seen
The SIIMA Awards 2021 which was held a few days ago was a super hit! From the biggest actors to the best talent – the event featured them all. The gala night took place at the Hyderabad International Convention Center. This is the first time it took place in India as it is usually celebrated internationally in other countries. And the best part? SIIMA celebrated films released in 2019 and 2020.
The founder, Vishnu Induri, co-founder Brinda Prasad, and their team made this year’s event a success. What’s more special is the fact that this is the first awards show in India that has taken place after the relaxation of lockdown, owing to the pandemic.
Vishu Induri, the producer of many films, including Kangana’s Thalaivi, made sure guests received the best hospitality at the starry event.
It also gave a chance for many artists to meet after a long time. The night was a gorgeous event this year, with several celebrities coming along the red carpet. Prominent personalities in the industry graced the occasion, looking as amazing as ever in their bespoke outfits. Some of the notable mentions in the list are Telugu superstar Mahesh Babu, singer-composer Armaan Malik, Telugu actor Sundeep Kishan, Manvita Kamath, Rashmika Mandanna, Shruti Haasan and many more. The event also saw the presence of K Viswanath, the iconic filmmaker who was honoured with the Lifetime Achievement award. The award was presented by Chiranjeevi and Radhika, who have featured in several iconic films by K Viswanath.
The film industry also remembered the late SP Balasubrahmanyam at SIIMA 2021. SP Balasubrahmanyam passed away on September 25 last year after a long battle with Covid-19 complications.
Sreemukhi, Sundeep Kishan and Dhanya Balakrishna hosted the fest. The same was telecasted by four different regional languages (Tamil, Telugu, Malayalam and Kannada) through the SUN network.
The South Indian International Movie Awards, or SIIMA Awards, honours the South Indian film industry’s creative and technical achievements. Vishnu Vardhan Induri founded it in 2012 to honour film creators from the South Indian film industries. It consists of Telugu cinema, Tamil cinema, Malayalam cinema, and Kannada cinema. SIIMA also creates a forum for the promotion of South Indian films in foreign markets. Owing to the pandemic, the event didn’t take place during 2020. However, this year the team followed all the precautionary measures to make the event a smooth one.
The event was very successful as the audience finally got redemption for a two-year wait! We would also like to congratulate the SIIMA team for perfectly planning and executing the festival. Managing an event of this size is indeed a challenge, and SIIMA has proved to deliver the best. We cannot wait to see what SIIMA has to offer for next year.